When we launched these three sites in March, we couldn’t have possibly imagined what lay ahead: snow, snow, and more snow. In fact, it was the third snowiest April in Minnesota history (which dates back to the turn of LAST century!) So if we’re a little late in announcing our March launches, cut us some slack – after all, we spent the month of April shoveling. Anyway…
Steel Tech Incorporated, a Coon Rapids, MN-based custom steel fabrication company, launched their new Cazarin-built website on March 28. It’s a sharp-looking website – please check it out: www.steeltechmn.com.
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April 26, 2013
In the same month in which we celebrated our 15th anniversary as a company, Cazarin proudly launched three gorgeous new websites, including our millionth* site!
Ameritrans, located in beautiful Elkhart, Indiana, is a manufacturer of small to mid-size buses and specialty vehicles. They are committed to delivering premium quality products that are designed for style, engineered for performance, and built specifically for you. Their new website is www.ameritransbus.com. It launched April 8, 2013, and we invite you to check it out.
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April 24, 2013
Twitter has been described as a microblogging service. Each microblog, or tweet, is comprised of up to 140 characters. Unregistered users can read tweets however only registered users can post tweets.
Twitter was by far, the fastest-growing social media platform in 2012. According to the Global Web Index, Twitter has grown to over 500 million active users and can be found in every major country worldwide. Twenty-six percent of the users are between the ages of 25 and 34. Thirty-one percent of Twitter users work in the computer industry.
Because all industries can benefit from prospecting on this fast-paced global outlet, we thought we’d pass along a Twitter Tip! Continue Reading »
April 10, 2013
Clients, colleagues, employees, friends, and family:
This month Cazarin Interactive celebrates its 15th anniversary. It’s hard to believe that the thriving business I own today is the same one I started on April Fool’s Day in 1998 in the basement of my Maple Grove home with one programmer (who is still with Cazarin today!) and one designer. Sometimes I have to pinch myself to be sure it’s real.
As I reflect on these 15 years, I keep coming back to three core values that have served me and the company so well from the beginning: partnership, trust, and relationships. Allow me a couple of sentences on each:
Our mission is to become an extension of your business’ marketing department – the very definition of partnership. In our 15 years we’ve partnered with more than 500 businesses. And because of our reputation for excellent partnership – which we owe to those first 500 clients, we’ll probably hit our second 500 in less than a decade. Wow!
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March 29, 2013
Why letting your brand be a little weird could be the best thing for it.
As a member of the marketing community, I’ve developed a cynicism beyond my years from seeing too many powerful ideas done in by well intentioned marketing. By design, marketing is meant to give logical and reasoned foundation for directing behavior.
No one will deny this is essential for effective communication. The only problem is, too often marketing puts the rational, objective cart before the wild, unbridled horse of human emotion.
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March 20, 2013
Not even Mother Nature’s insistence on dragging this cold and snowy winter well past today’s official launch of spring can slow Cazarin! In fact, we’re pleased to announce the launch of another beautiful and functional Cazarin-built website: www.vetschcabinets.com.
March 13, 2013
Branding is the sum total of your identity. It is displayed from your name to your logo to print and online communication. Every contact with a customer includes a brand experience. Sometimes communication, both written and online can become fragmented. This can cause confusion and missed opportunities.
What happens when you have developed a branding identity that doesn’t match the branding image you are portraying to your audiences? Continue Reading »
March 6, 2013
Technology can be an amazing asset to help catapult a business to success. It is a versatile and agile vehicle to deliver sales and support while increasing your customer’s happiness from the comfort of anywhere: home, office or mobile device!
A solid technological foundation is mission-critical to your business. Our success is dependent on your success. The information technology team at Cazarin Interactive concentrates on two things to provide great service to you: a solid hosting foundation for websites and e-mails, and by providing attentive, helpful and friendly customer support that are eager to help. Continue Reading »
February 22, 2013
At Artropolis, we’re still doing what we’ve always done: proudly delivering creative ecommerce solutions for local and national businesses. In the last couple of decades we’ve produced nearly 600 unique and innovative websites for businesses just like yours. Continue Reading »
February 18, 2013
For many, this case has been long closed. If you are a consumer facing organization without any footprint in social media, you’re losing money. The only question is how much. This question of quantifiability is what keeps many of the more conservative CEOs from committing to the social community.
Luckily, tracking the profitability of your social activity need not be left to nebulous number crunching, or the intern’s best inference. There are several simple tactics you can put in place that can help you link your profits to your profiles. Continue Reading »