THE CLIENT | Proto Service, Inc.
Proto Service is a full-service circuit board repair and assembly provider focusing on quick-turn, short-run capabilities such as printed circuit boards (PCBs), cables, and ball-grids. Proto also specializes in industrial equipment repair that provides organizations with fast and consistent options that can save their clients thousands of dollars.
CLIENT CHALLENGES | Gaps In Marketing Limited Business Growth
Proto Service, Inc had a terrific reputation and customer base. The problem was their website that was not optimized for SEO, it lacked searchable keywords, had a limited design for mobile devices, and failed to reflect the repair side of their established, 20-year old business. That’s when Proto Services decided to reach out to us for what they thought would simply be a new website and just a quick refresh on their brand presence.
THE IMPACT | Real Results
Within a few short months, Proto Service, Inc. began to see results they never anticipated:
Website Traffic
Increase in Website Traffic (Desktop and Mobile)
300%
Increase in Monthly Leads
100%
Organic Reach Up More Than 100%
Increased
RFPS
THE CAZARIN APPROACH | Leveraging a Branding Refresh
Our solution for Proto was to blend a new website with a new social media presence to position them as a premier leader in the electronics circuit board industry. We designed a website that highlighted Proto’s full-service board assembly capabilities, as well as the component repair side of their business. With optimization for mobile and desktop interfaces, we implemented a Google advertising strategy to reach online users searching for assembly repair services. We also fine-tuned a LinkedIn ads campaign to connect directly with individuals in their target audience.
THE OUTCOME | Big Results – Even Through A Pandemic
After the newly optimized website launch and new social media strategies, COVID-19 struck the economy a few months later. While many businesses suffered an economic downturn, Proto Service had a different experience. As the need for circuit board components was still in demand, many companies opted to repair their existing circuit boards instead of purchasing new assemblies. As a result of this economic change, their repair services were in such high demand that they needed to expand their staff to accommodate the influx in business. Thanks to the new website improvements and a strong marketing strategy, Proto Services remains high in Google searches and is focused on social media engagement.
IN THEIR WORDS | What Proto Services, Inc. Has To Say
After the newly optimized website launch and new social media strategies, COVID-19 struck the economy a few months later. While many businesses suffered an economic downturn, Proto Service had a different experience. As the need for circuit board components was still in demand, many companies opted to repair their existing circuit boards instead of purchasing new assemblies. As a result of this economic change, their repair services were in such high demand that they needed to expand their staff to accommodate the influx in business. Thanks to the new website improvements and a strong marketing strategy, Proto Services remains high in Google searches and is focused on social media engagement.
