Story Brand Messaging Approach
Cazarin Interactive has adopted the Story Brand Messaging framework.
We will work with you to understand your customers and define the following elements for an impactful brand:
A Character
What Do They Wan't
Full Service Marketing Company to Improve Sales
Has a Problem
VILLAIN
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EXTERNAL
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INTERNAL
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PHILOSOPHICAL
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And Meets a Guide
EMPATHY
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AUTHORITY
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Who Gives Them a Plan
EMPATHY
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AUTHORITY
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And Calls them to Action
DIRECT
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TRANSITIONAL
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That Ends in a Success
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That helps them Avoid Failure
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