The Value of Using Infographics in Your Marketing

As the pace of our digital landscape grows, our audiences’ attention spans shrink. A business needs to capture its audience’s attention in increasingly bolder and quicker ways. At Cazarin Interactive, we understand the importance of uplifting brands and a large part of that includes delivering content that informs, engages, and captivates. Introducing one of the most powerful tools for this: the infographic.

Cazarin Interactive’s team of talented designers has mastered the art of taking the complex challenges our clients solve and summarizing them in easily digestible, visual formats that their audiences will understand. 

Not convinced yet? Here are five valuable benefits you will receive from incorporating infographics into your marketing strategy.

• Simplifying complexity

Many of our clients work within a very specific niche and solve very complex problems. An infographic breaks down intricate concepts into bite-sized chunks. A clever formula of images, icons, and concise text distills complex data and ideas in a way that resonates with the audience.

Sometimes, explaining a comprehensive market analysis in traditional text format feels daunting. Many of our clients come to us because they need help with creating content that summarizes the grand impact they make as a brand. An infographic is a great way to display key insights, trends, statistics, and more in a format that stands out.

• Enhancing brand credibility

Every infographic Cazarin Interactive creates is uniquely branded for the client we are designing it for. Our intention with infographics is to convey a sense of professionalism and expertise. When a viewer can see your ability to communicate complex information in a consumable way, they are gaining trust in your valuable insights.

• Maximizing audience engagement

Infographics provide a visually stimulating experience that encourages interaction. We strategically place infographics on the websites we make for our clients so that they keep visitors engaged and capture and retain their information.

Visual content is processed much faster by the brain than text is. Infographics leverage this cognitive preference so that your audience can absorb information quickly and effectively.

Finally, infographics are highly shareable across various platforms. They make an especially great fit for social media, helping brands to expand their reach and visibility. This conveniently leads us to the next reason we love infographics so much…

• Boosting social media presence

Visuals reign supreme on social media. It is a rule of thumb to create social media posts that stop viewers from scrolling onwards. As a brand, you have less than three seconds to capture people’s attention on social media. An infographic effectively does this.

One of the best ways to share an infographic on social media is to break it into a carousel, or a post that includes multiple photos. These posts encourage the visitor to take action on them, swiping to see the next slide that contains more information. These posts are highly engaging and lead visitors to “save” them so that can refer back to the information in your infographic at a later time. Likewise, they are remembering your brand as a valuable and trustworthy source through this long-lasting touchpoint.

• Creating joy together

Quality infographics are memorable, unique, and colorful. Incorporating these elements of your brand, along with adding your logo, are ways to continue reinforcing your brand identity. Infographics contribute to creating memorable brand associations, all part of creating joy with your customers. Likewise, Cazarin Interactive finds joy in designing these infographics for our clients!

Your company has mastered providing simple solutions to complex problems. We want to help you communicate that value through simple infographics that lead to conversions. Contact Cazarin Interactive today to improve your brand and create joy together while doing so.

Want more ideas for how to use infographics effectively? Stay tuned for our next blog post where we will break down some specific infographics that you can use for your marketing strategy.

Examples