5 Predictions for Digital Marketing in 2024

The amount of new digital marketing trends that emerged in 2023 feels record-setting. Some of those trends, like Artificial Intelligence, are here to stay. Others, like Threads, may or may not. With so many new digital marketing innovations emerging this year, how could 2024 possibly top it?

At Cazarin Interactive, we stay on top of digital marketing developments so that we can help our customers be ahead of the curve with their marketing tactics. Based on our observations and 25+ years of marketing experience, here are our five predictions for what digital marketing trends we will see in 2024.

1. 1. AI (Artificial Intelligence) will hold its reignAI made its first big wave in 2023 and it had its flaws. But, AI tools have been refined, updated, and trained by user feedback to produce better results. Now, companies will lean even further into AI for their marketing and sales. Our latest blog post dives into the many ways that brands can continue to build authentic connections through AI-enhanced marketing. As marketers learn how to let AI personalize their campaigns, they will use it more frequently and effectively going forward.Be Authentic!   Although AI will continue to have a strong influence on digital marketing, authenticity will not get lost. Merriam-Webster declared “authentic” the word of the year, considering 2023 a crisis of authenticity with the rise of AI. To combat that, marketers are becoming increasingly skilled at using AI to enhance the authenticity of their campaigns by using the right tools and adjusting the information they provide them.
      
   2. Err on the side of caution
      At least three major worldwide events are going to be making an impact on business and our daily lives in 2024:
      It’s an election year in the USA
      The Russia-Ukraine war continues
      The Middle Eastern conflict will heighten
      Taiwan is being threatened by ChinaChaos will be a reality for many. What does this mean for business?

      Stakeholders will be taking a closer look at how all of these events will affect business. It is a necessity to consider how the events in the world outside your business will affect your own. During election years, the media and political ads invade and overwhelm the spaces that marketers usually try to stand out in. Businesses have to fight harder for their products to stand out. When chaos and turmoil occur, consumers err on the side of caution and become more discerning about where their money goes. Marketers have to be more considerate and convincing with their messaging during these times. As seen by events like the pandemic, they often need to pivot their strategies and their offerings to ones that better serve their audience.

   3. Technology has big shoes to fill
      AI won’t be the only technology to improve, but marketing software and innovations will be improving and emerging at an even faster rate to keep up with it. At Cazarin Interactive, as a team of marketing experts who have used many different technologies, it still often feels like we’re discovering new tools every day.
      We create websites that help our customers increase sales. One tool we’ve recently discovered is BreadButter.io, which gives us in-depth profiles of our customers’ website visitors. The efficiency of capturing these profiles in one click gives marketers the data they need to know whether or not their tools, forms, and website features are working. We predict that the emergence of this technology will set a higher standard for marketing that will increase expectations from businesses about the performance of their campaigns.
   4. Infographics will become more prominent and sophisticated
      We are big fans of infographics here at Cazarin Interactive. They provide significant value in a world of shrinking attention spans. We recently covered 6 types of powerful infographics and how to use them in marketing campaigns. It’s likely that the traditional infographic styles will evolve further and incorporate more interactive features, like video and animation. Consumers are bombarded with more information daily than ever before and infographics need to both stand out above the noise and maintain people’s focus. Lists, maps, data visualizations, timelines, and more will need to be more exciting to look at.
   5. Ephemeral content will be preferred
      Short-form video content has already made its rise over the recent years. But as TikTok became more popular (and attention spans shrank further), short-form content has evolved. Platforms and features emerged to make short-form content easier to deliver and digest, such as Instagram Stories. Content creators have embraced short-form content as a powerful means of expression. Marketers need to keep this preferred brevity in mind when developing materials that will speak to their audience. While this style works best with social media, we see websites apply this same theory with punchy taglines and bold brand statements that summarize the company’s impact.

The development of sharp, succinct messaging will be key! Here are some examples of this in action:

1. 1. • Short articles on LinkedIn that help brand professionals as thought leaders in their industry.
      • Social media videos that are information-packed yet short and succinct.
      • Punchy taglines and brand messaging like Cazarin Interactive’s, “Reach. Connect. Engage.”

We look forward to all the developments that 2024 will have to offer and will continue to evolve our digital marketing strategies accordingly. After 25 years in business, Cazarin Interactive is familiar with making these predictions and executing plans for our customers. Here’s to a successful 2024 for all!

Need a marketing partner to get your business ready for 2024? Contact Cazarin Interactive today for a free brand audit.