BRANDING - Developing a Brand

Brand Review

Including website and collateral materials.

Develop Brand Messaging

Development of messaging using the story brand approach.

Create Brand Guidelines Presentation

Includes completing a customized branding questionnaire

Strategic Marketing Plan

• Marketing Plan – Report
• Detailing the marketing campaign
• Detailing the information architecture of the website
• Recommendations for the frequency of Social Media Postings
• Strategy for LinkedIn
• Strategy to obtain X leads per month

Website Optimization - Current Website

• Build the wireframe for sophisticated Online presence
• Using the latest technology to boost online presence
• Provide design options for Home page and up to 9 additional pages
• Programming and Development of the new site on WordPress
• The optimized website layout and design would include:

• Enhanced UI/UX (User Experience)
• Improvements to navigation
• Home page layout and design
• Layout and design for up to 19 additional pages
• Case studies including support writing them

Website Redesign - New upgraded website

Up to 25 pages

Web Nurture Program - Ongoing support

We have 3 plans available for your review

Marketing Materials to support the sales team

• Video up to 90 seconds to include:

• Up to 3 iterations
• Development of a script
• Photography
• bRoll
• Professional narration
• Professional music

• PDF Brochure to send to prospective customers
• Social Media Templates to have a cohesive look and feel
• Design of Zoom Background
• Design of Email Signatures

SEO (Search Engine Optimization)

• SEO Audit: Conduct technical audit of current web performance
• SEO Report with keyword ranking: Research keywords and long-tail keywords to position company higher in SERP
• Utilize web analytics to build optimization strategy
• Design inbound and outbound link building plan
• Create SEO-friendly meta titles, meta descriptions, and alt tags for high searchability
• Define up to 15 keywords
• Implement tags in all pages and Alt Tags in all images
• Define pages for specific keywords, key phrases and key tags
• Content Development for blog posts and on-page story content
• Backlinks
• Selection, management and monthly reporting for up to 15 keywords
• Create highly-searchable content marketing using story brand approach

Multi-channel Marketing Campaign

• Social Media – Organic
• Develop a multi-channel marketing campaign to attract qualified prospects to fill the sales funnel using the following channels.

• LinkedIn
• Facebook
• Google My Business
• Twitter

• Social Media – Paid Advertising
• Content creation and design for ads
• Execution and Management of ads on the following platforms:

• Performance analysis for ads
• LinkedIn Influencer Marketing Campaign
• Campaign setup and execution
• ROI metrics with each campaign
• Updating employee profiles
• Ongoing lead generation reports